The Process Before the Pretty
When you think about the brand of your business, more often than not, your mind instantly goes to your logo, business card, and other marketing collateral. However, the branding process starts way before the color palettes, mood board and typography comes into place.
Here's a breakdown of the psychological side of brand building discussed in a recent live stream I did on facebook. Check it out below.
You can skip ahead to 4:26 for the intro and 6:30 to get straight to the meat of the video :)
Ok, so now that you know that your brand is more than just a cute logo and business cards, how will you go forward identifying the what, who, and how of your business?