Friday Feature: Bridgette Brown Coaching
This week’s Feature Friday is Confidence Coach and Goal-Strategist Bridgette Brown of Bridgette Brown Coaching
Bridgette reached out to me after searching the hashtag #brandstylist on Instagram. She was ready to start her own business but wanted to launch with a particular level of professionalism. She had already researched her audience and market. The missing component was a visual identity that would attract her dream client of the 25-45 year old woman who has experienced difficult or life-altering situations who desires to create an exceptional life.
The mission of Bridgette Brown Coaching is Establishing and strengthening faith and belief from within (confidence) through self-awareness, self-care and self-love, and studying and doing the work of self-healing and realization. After working with Bridgette, clients will: have an increased level of confidence, facilitate the process of discovering self-worth and be guided towards developing stronger faith and belief in themselves.
The Brand Identity
Bridgette and I were starting from scratch. A new logo, color palette, business cards, the works. We knew we wanted a feminine look that would speak to the professional woman. Something that was was soft, yet strong; confident but not intimidating. Part of Bridgette’s homework was to use images from Pinterest as inspiration for her ideal client. From the images she selected, the following moldboard was designed.
Once I had an idea of who we are speaking to, I composed a few drafts for review (insert video link for bridgette brown draft video). Bridgette knew right away which design worked for her brand. She opted for her name is a narrow sleek font with a cross separating her first and last name. The color combinations of burgundy, gold and mauve gave a bold and confident appearance. The main logo is horizontal which works well with letterhead, email signatures and website headers. The alternate logo is more square and can be used for t-shirt designs, as an alternative to a website header, business cards, or even digital designs like social media flyers. The submark, which is used as an abbreviated representation of the logo, works well as a watermark, a lapel design on a shirt, a profile image for social media or even as a button.
After the logo was finalized, next came the collateral materials. Because Bridgette’s business is run mostly online, she opted for a facebook cover design, business cards and social media templates. Having a physical marketing item along with digital designs helps connect your local market to your brand when they locate you online.
At the conclusion of our time together, Bridgette received a brand style guide which provides all of her brand elements in one package. She has a document with her moodboard, all of her logos, color palette, typography selections as well as a list of the file types that she has and how to use them.
A brand style guide is like a company manual for your brand. It outlines how your files are used, what typography is used to create your logo, and print and web codes for your color palette. This helps the company moving forward in their business to show future designers how to work with their brand imagery.
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Not long after finishing up on the brand design, Bridgette and I worked together to get her website up and running. She wanted the same professional look that we created with her brand. Keeping things consistent across all touch points (online, offline, physical and digital) was her ultimate visual goal. Bridgette had her coaching packages outlined and ready to present to her dream clients. Because she’s offering a service over a product, Bridgette uses her website to educate her audience.
Thanks Bridgette for trusting J. Ward Design with your brand. To learn more about Bridgette and Bridgette Brown Coaching, visit her online at www.bridgettebrown.com or on social media at instagram.com/bridgettebrowncoaching